What describes a retailing model where buying online can be followed by product pickup in-store?

The retailing model where customers can buy products online and then pick them up in-store is best described as omnichannel retailing. This approach integrates various shopping channels, providing a seamless experience for the consumer. It allows customers to interact with the retailer through multiple platforms, such as websites, mobile apps, and physical stores, creating a cohesive shopping experience.

In this scenario, the convenience of purchasing items online is complemented by the option for immediate product availability through in-store pickup. This not only enhances customer satisfaction but also drives foot traffic to physical locations.

Other models mentioned, such as multichannel retailing, focus on using several channels but may not offer the same level of integration and unified brand experience as omnichannel retailing. Direct retailing refers to selling directly from the manufacturer to the consumer without intermediaries, typically not involving online orders followed by in-store pickups. Seasonal retailing pertains to the selling of products that are specific to certain seasons, not the method of purchase or fulfillment.