What does distribution refer to in the retail context?

In the retail context, distribution refers specifically to the process of transporting products from warehouses to stores. This encompasses all logistical aspects of getting a product from the point where it is manufactured or stored to the retail location where it will be sold to consumers. Effective distribution ensures that products are available at the right place and at the right time, which is crucial for meeting customer demand and maintaining inventory levels. It is a key component of supply chain management, involving decisions about transportation modes, storage facilities, inventory management, and delivery schedules. This function directly impacts the efficiency of operations and overall customer satisfaction, making it an essential aspect of retail management. Understanding distribution helps retailers optimize their operations and improve their service levels.