What is the action of promoting and selling products and services referred to as?

The action of promoting and selling products and services is referred to as marketing. Marketing encompasses various strategies and activities aimed at creating awareness, generating interest, and encouraging the purchase of products or services. It involves understanding customer needs and preferences, developing promotional campaigns, setting pricing strategies, and determining distribution channels.

Marketing aims to effectively communicate the value of the offerings to potential consumers, guiding them through the decision-making process from awareness to purchase. This includes the use of various tools and tactics, such as advertising, social media, and promotions, to reach target audiences.

Sales, while closely related, specifically focuses on the direct process of selling products and services to customers, often requiring personal interaction and negotiation. Customer service supports the overall customer experience but does not primarily involve the activities of promotion and selling. Public relations mainly deals with managing a brand's image and communication with the public, rather than directly selling or promoting products.