What practice involves presenting products in an attractive manner to engage customers?

Visual merchandising is the practice that focuses on creating visually appealing displays and presentations of products in a retail environment. This approach engages customers and enhances their shopping experience by strategically arranging products, utilizing colors, lighting, and signage to draw attention to specific items. The goal is to entice customers to explore and ultimately make a purchase by showcasing the products in a way that highlights their features and benefits.

While store layout pertains to the arrangement of physical spaces within a store to facilitate customer flow and accessibility, and sales strategy relates to techniques used to sell products and reach sales goals, visual merchandising specifically targets the visual aspects of product presentation. Product marketing generally encompasses a broader scope, including advertising and promotion of products, rather than the aesthetic presentation within the store. Thus, visual merchandising stands out as the correct answer for its direct role in engaging customers through attractive product displays.