What strategy involves encouraging a customer to upgrade to a more expensive product or service?

Upselling is a strategy where a salesperson encourages a customer to purchase a more expensive product or service than originally intended. This technique aims to increase the overall value of the sale by highlighting the features, benefits, or added value of the higher-priced option. For example, if a customer is looking to buy a basic smartphone, the salesperson might present a premium model that offers advanced features like better camera quality or increased storage capacity, effectively prompting the customer to spend more for enhanced benefits.

In contrast, cross-selling refers to suggesting complementary products alongside the main item, discounting involves reducing prices to spur sales, and bundling packages multiple products or services together for a single price. While each of these strategies plays a role in boosting sales, they serve different purposes than upselling, which specifically focuses on enhancing the sale by guiding customers toward more premium options.