What term refers to the variety of goods and services provided by a retailer?

The term that refers to the variety of goods and services provided by a retailer is known as the product mix. This concept encompasses all the different products that a retailer offers to meet customer needs and preferences. The product mix can include various dimensions such as product categories, brands, and pricing strategies, illustrating the diversity and range of items available for sale.

A well-defined product mix helps retailers target specific customer segments, manage inventory more effectively, and differentiate themselves in a competitive market. Understanding the product mix is essential for retailers to strategically plan their offerings, optimize their sales efforts, and ultimately enhance customer satisfaction.

The other terms, while related to retail concepts, do not accurately capture this specific meaning. The offering portfolio may signify a collection of offers but lacks the comprehensive scope that product mix covers. Service range emphasizes services more than products, and inventory scale typically refers to the amount of stock a retailer has rather than the variety of goods and services available.