Which term refers to a complete listing of all merchandise owned by a retailer?

The term that refers to a complete listing of all merchandise owned by a retailer is "Total Inventory" or "Retail Inventory." This term encompasses everything in a retailer's inventory, including all stock available for sale, whether it is on the sales floor or in storage. Tracking total inventory is essential for retailers as it helps manage stock levels, understand product availability, and assess financial performance. Having a complete and accurate picture of inventory allows retailers to make informed decisions regarding purchasing, sales forecasting, and customer service.

In contrast, "On-hand Inventory" generally refers to the amount of stock that is currently available for immediate use or sale but might not encompass the entire merchandise owned, as it excludes items that might be in transit or on order. "Company Brand" pertains to the identity, image, and perception of a company in the market, while "Brand Promise" is the commitment made to customers regarding the quality and experience associated with a brand. These terms do not relate to the concept of inventory tracking and management.