Which term refers to the indicators used to assess a retailer's sales performance?

The term that refers to the indicators used to assess a retailer's sales performance is Key Performance Indicator (KPI). KPIs are measurable values that show how effectively a company is achieving its key business objectives. In the context of retail, KPIs are essential for evaluating sales performance, as they provide insights into various aspects of the business, such as revenue growth, profit margins, and sales trends over time.

By tracking these indicators, retailers can make informed decisions, identify areas for improvement, and develop strategies to enhance sales performance. Unlike other terms such as Return on Investment (ROI), which focuses on profitability relative to investment, or Market Penetration, which refers to the share of a market that a product or service has achieved, KPIs are specifically designed to measure performance against sales-related goals. Customer Retention Rate, while important, primarily focuses on the ability to keep customers over time rather than directly measuring sales performance.